Diploma in Public Relations

Course Duration: 4 Terms

Credits: 24 contact hours per unit and an average of 7 units per term

Diploma in Public relations provides a broad based understanding of principles and concepts of effective mass communication. The program is designed for media professionals, aspiring communicators, and/or those responsible for planning and maintaining effective communication in the public relations industry. The students Gains an advanced understanding of professional practice, which is intended to meet the competences, enhance innovativeness and creativity. Specifically, students learn mass communication and public relations theories and principles; research methods; journalistic writing; public relations techniques and tactics; and strategic planning.